Digital Marketing Executive

Job Description


0 to 2 Years

Roles and Responsibility:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers.

  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).

  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.

  • Be actively involved in SEO efforts (keyword, image optimization etc.).

  • Prepare online newsletters and promotional emails and organize their distribution through various channels.

  • Provide creative ideas for content marketing and update website.

  • Collaborate with designers to improve user experience.

  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).

  • Acquire insight in online marketing trends and keep strategies up-to-date.

  • Maintain partnerships with media agencies and vendor.

Qualification and Skills:

  • Proven work as Digital Marketing Executive or similar role.

  • Excellent understanding of digital marketing concepts and best practices.

  • Experience in B2C social media, google adwards and email campaign and SEO/SEM.

  • Working knowledge of ad serving tools (e.g. Darts, Atlas).

  • Perfect knowledge of web analytic tools (e.g. Google Analytics, Web trends).

  • Creative content writing.

  • Excellent communication and interpersonal skills.