Digital Marketing Executive
Experience: 0 to 2 Years
Responsibilities and Duties:
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendor
Qualification and Skills:
Proven work as Digital Marketing Executive or similar role.
Excellent understanding of digital marketing concepts and best practices.
Experience in B2C social media, google adwards and email campaign and SEO/SEM
Working knowledge of ad serving tools (e.g. Darts, Atlas)
Perfect knowledge of web analytic tools (e.g. Google Analytics, Web trends).
Creative content writing.
Excellent communication and interpersonal skills.