With the ever-changing impact of globalization and the rise of internet applications bringing more options and awareness to customers. The customers’ decision to do online shopping has also seen drastic changes over the years. Consumers today are not only aware but also more involved in offerings of various retailers. In this cut-throat competition, retailers who can optimize customer data and predict user behaviour are the ones that will help the businesses stay ahead of the competition in generating sales. To understand the behaviour of consumers became important for online businesses and to do so, eCommerce ERP’s like odoo eCommerce achieved utmost importance. To build a seamless user experience, the company needs to hire Odoo developer professionals who are aware of the complete process of Odoo Retail and Odoo E-Commerce.
How is Odoo Retail changing the E-Commerce Industry?
Customer experience is the backbone of any business. If businesses create seamless experiences for their customers, their chances of building loyal relationships increase manifold. To provide this important experience, Odoo Retail and Odoo eCommerce can help from the very first interaction with the customer until the end. It can help building shopping experiences that keep bringing customers back on the store.
Odoo Retail module allows smooth customer onboarding that gives step by step instructions to help customers go to checkout with any blocking issues. One of the key issues that customers face while adding addresses is shipping and delivery addresses. Odoo’s unique Retail software allows customers even to skip the option of a shipping address.
With a simple checkout process, robust customer portal (order tracking, advanced shipping rules, and return management), order review and wish lists, Odoo eCommerce provides real-time information to users.
Deliver personalized services with Odoo eCommerce in depth analysis
The key to delivering the best customer experiences is relying on a system that engages with each customer in real time. Odoo’s cross-selling and up-selling feature suggests customers to check the optional products related to items to increase the overall revenues.
Odoo Retail also allows them to anticipate buyers needs and preferences as per the user's past shopping history. This predictive capabilities of Odoo eCommerce module allow retailers to get an insight into the customer’s buying behaviour.
The data-driven approach of Odoo application lets businesses understand users’ needs and preferences, allowing them to respond with customized engagement at every step of the shopping. Odoo eCommerce provides businesses with KPI data that help them track conversion rates (cart to order), average cart amounts, best sellers, etc.
In the years ahead, investing in the right retail ERP system will be the strongest competency. Take the first step of investing in the right ERP. Contact Browseinfo today to know more about our Odoo customization and Odoo E-Commerce services.